Privacy Policy

Last Updated: October 19, 2025

SAWATS Boats ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any capacity. Please read this policy carefully to understand our practices regarding your personal data.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

This personal information may include:

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and browsing behavior, including:

1.3 Information from Third Parties

We may receive information about you from third-party sources such as business partners, marine industry databases, credit reporting agencies (with your consent), and public databases, to the extent permitted by law.

2. How We Use Your Information

We use the information we collect for various legitimate business purposes, including:

3. How We Share Your Information

We respect your privacy and do not sell your personal information to third parties. We may share your information in the following circumstances:

3.1 Service Providers

We may share your information with trusted third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, marketing assistance, and vessel maintenance coordination. These service providers are contractually obligated to use your information only as necessary to perform services for us and to protect your information.

3.2 Business Partners

We may share information with business partners such as boat manufacturers, marine insurance companies, financing institutions, and marina operators when necessary to facilitate your transactions or provide requested services.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (such as a court order, subpoena, or government regulatory body), or to protect our rights, property, or safety, or that of our customers or others.

3.4 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any such change in ownership or control of your personal information.

3.5 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences, understand how you use our site, and improve our services.

Types of cookies we use include:

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect the functionality of our website. For more detailed information, please see our Cookie Policy.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period varies depending on the type of information and the purpose for which it was collected. When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies.

7. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, including:

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframe required by applicable law.

Marketing Communications

You may opt out of receiving marketing emails from us by clicking the "unsubscribe" link in any promotional email or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you non-promotional messages related to your transactions or account.

8. Children's Privacy

Our website and services are not directed to children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information as soon as possible. If you believe we have collected information from a child under 18, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction. By using our services, you consent to the transfer of your information to South Africa and other countries where we operate.

10. Third-Party Links

Our website may contain links to third-party websites, services, or applications that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

SAWATS Boats
V&A Waterfront
Cape Town, South Africa
Phone: +27 21 555 0198
Email: [email protected]

We will respond to your inquiry as promptly as possible and work to resolve any concerns you may have.


Consent: By using our website and services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.